These keywords will send visitors searching for information on a specific topic to your website and allows you gain a new reader or make some money from whatever affiliate program or ad scheme you are running.
I’ve recently set up several websites for some friends and link building was my main concern because I needed links for the webpages to be indexed and start showing up in the search engine.
I’ve previously written about the best way to get traffic for new websites and this article complements that by focusing on ways you can use to quickly acquire some links that will help your website.
15 Link Building Strategies for New Websites
This collection of link building tips are likely to guarantee that you will receive free links from already established websites. This differs from content-oriented development strategies which hope to gradually attract natural editorial links.
These link building tips focus more on targeted link placement or link insertion, whereby you are likely to control the specific anchor text used. Some of them include agreements made with others and others involve one-way action on your part.
- Submit your site to Web Directories. This is a pretty monotonous process that can get you several hundred backlinks if you have the time. An alternative would be to hire a manual directory submitter. Here’s a list of web directories you can use. You can also find some blog directories..
- Submit Press Releases to PR sites. A basic press release about your website’s launch can be released to several PR websites, who will distribute it to various online news outlets. A good way to get a free link. I recommend using PRWeb and PRLeap.
- Reciprocal Links with Similar Websites. Its important to pick sites that are of high relevance so you’ll not only get links but traffic. Reciprocal linking can be useful from the beginning but don’t overdo it. You can find link partners by emailing them directly or searching through webmaster forums.
- Squidoo Lenses. A Squidoo lens is fairly easy to create. It only takes around 15 minutes to set up one fully and you’ll be able to insert a bunch of anchor text links to your website along with your feed content. Hubpages is another similar site you can use.
- Article Submissions. Create a short article on your niche topic and submit it to article directories for a backlink and some traffic. You might get more links if your article is picked up and published on other websites.
- Social Media Profiles. There a whole bunch of social websites online which allow you to insert a link to your website on the profile page. Sign up for some of them, preferably using a username and avatar that brands your business or you as a person. This might come in useful when you decide to promote your site via the social website in the future.
- Social Bookmarking/Voting Websites. Certain social voting websites like Netscape or Digg are often crawled by search engines and their links do help to get a website indexed.
- Forum Signatures. Sign up for some forums in your niche and start contributing to ongoing discussions. Insert a link to the homepage or some inner pages of your site.
- Create a Tool, Theme or Widget. Pay a designer to come up with an add-on application or template that is related to a specific social network, popular website or platform. Include a credit link that points back to your designated website.
- Blogs on Other Blog Platforms. Use existing blogs you have on other blog networks. Or set up different versions of your blog on different blog networks like Wordpress.com, Blogger and Xanga. Link to specific webpages on your website.
- Comment on Other Blogs. Start commenting on relevant and popular sites in your niche. Don’t just spam for links but focus on building a relationship with other bloggers as well. Write a relevant comment and try to avoid using keyword names or signature links.
- Guest posting on other blogs. Like article and press releases, this one involves having readily available content you can send out to certain blogs in your niche. This is great for getting relevant links and traffic.
- Hold Contests. Some websites often offer contests in a bid to attract anchor text links from bloggers. Contests allow you to determine the specific anchor text but its possible that too many links using the designated keyword may harm your domain instead.
- Collaborative Projects. You may need to develop an article specifically for a writing project, blog carnival or meme but it will usually get you a couple of backlinks, depending on the number and generosity of the participants involved.
- Offer your Expertise. This will apply if you have a specific skill set such as web design, copywriting, translation or SEO. Write to an established website and offer to revamp/optimize their website in return for a mention or credit link on a webpage. This offers excellent branding, particularly if your offer is picked up by a website with a decent audience.
This list is by no means comprehensive but are just some of the off-site methods I use to build links for very new websites. After I get a bunch of links, I’ll usually focus on niche networking and the development of exceptional content that’ll help to rapidly build a readership.
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Comments (5 posted)
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Posted by Jim,Verry good point Matt. Many webmasters give importance to inbound links, but are reluctant to link out to other sites - trying to hoard the pagerank. However, many search engines including Google grade your pages based on the sites you link to, apart from the content and inbound links. Linking out if done properly can improve your ranking in many search engines. If you link out to other related sites, search engines may start perceiving your site as an authority site in your niche. When you link out to other sites - especially blogs, the other bloggers may reciprocate by linking back to content on your site. Also, if you provide good information to your site visitors through outbound links, it will enhance the usability and user experience; and you may end up in getting valuable referrals and citations to your site from these users. Thus, outbound links to other related sites can boost your search engine rankings. You should, however, be careful of who you link to. Bad outbound links can drastically affect your website authority and rankings. The ideal rule to follow is - Do not link to any site which you would not like to associate with. If your site has many random links which are not related to your niche, search engines may start perceiving your site as a link farm or spam site. Some search engines may penalize your site by scoring it low on the perceived authority. Your outbound links may lose their value and may not be able to pass any pagerank juice to the linked sites.
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Posted by Matt,Do porn sites have a good Pagerank ? They have really serious big traffic... my point is, it's not because you have alot of traffic that you are going to have a good Pagerank... PR is not based on traffic you have but in the links you relate to.
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Posted by lokotex,you are right Matt, but you know that building links =will get you visits= more traffic= better pagerank=more revenue, thats all about.
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Posted by Matt,content is king dude,don't waist time in link building.It will only get you a better Page Rank if you manage your things right,wich in this case, i doubt you will achieve.This will never,i repeat,never get you better results in search engines
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Posted by Mo Raja,Very good and useful set of tips to follow. I am webmaster of Official Football Credit Card have been spending a lot of time on 'content'. I'm not too sure if I should put aside 'content' for now and make some time for "link building". Which is more important when it comes to SEO? Content or Link Building?













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